"Friday" Is Everyone's New Favorite Day

In today’s constantly evolving world, one aspect to focus on when looking at how cultures change is through globalization. Globalization is basically when cultures impact other cultures based on the diffusion of material culture and ideologies between two or more cultures. I think that one of the biggest influencers of globalization is social media. Social media websites such as Youtube, Facebook, Twitter, and Tumblr can quickly spread aspects of culture between various countries with just the click of a mouse.
There is one specific video that I want to focus on in regards to how Youtube functions in globalization. This is a music video is called “Friday” by Rebecca Black (found at the following link: http://www.youtube.com/watch?v=CD2LRROpph0). Now, the video has only been around since about mid-March of this year, but last I checked, the original video had about seventeen million views. More than likely, most of you have seen the video and probably laughed hysterically at this young girl’s attempt to become famous. People all over the world are discussing the video and probably making fun of it. It seems that ever since Justin Bieber stepped onto the music scene, up-and-coming music artists are younger and younger. Rebecca Black is only thirteen years old and is already a Youtube sensation with a recording contract. Her video appeals to the younger audience and has a rather catchy tune which makes it get stuck in your head and then you listen to it again just to try to get it out of your head. It think that one of the reasons that the video is so popular is not just because it is funny and kind of lame but also because it is a young person who is being successful, and people see that as a positive aspect of a society. The United States is usually known as a land of freedom and opportunity and this video shows that even young people are given amazing opportunities in the US. Think about it, the Jonas Brothers started out with the youngest being under sixteen years old and rose in popularity with help from Youtube; next came Justin Beiber, and now Rebecca Black.
The music video is an example of how music and pop culture in the United States is easily shared with other cultures through social media. Social media impact globalization and the spread of culture from one nation to another.