"Best First Date Ever!"

When most people remember Superbowl commercials, they typically think of the Budweiser or Doritos commercials. However in my opinion, the best commercial for the 2011 Superbowl was for the Chevy Cruze (link: http://www.youtube.com/watch?v=vxcKoTZOcA8). This commercial was not meant to be funny like most of the ads. Instead it was one of those moments when you just want to say "awwww" when it is over.

Let me recap the commercial for you. The setting is nighttime in the city. A couple quickly kisses then parts to their separate ways, suggesting the end of a date. The man then drives away and pushes a button in the overhead console of his car that allows him to hear his Facebook news feed being read over the car's speakers. The voice reads a woman's status that says "best first date ever." It can be assumed that these are the words of the woman whom he has just kissed. The man's face lights up and looks relieved, making the impression that he really likes the girl and wants to take her out on another date. The ending of the commercial contains information about the car that Chevrolet is advertising for as the man drives on down the road.

I believe that this ad directly correlates with our class because the advertiser employs pathos and logos in the commercial in hopes of persuading the audience to buy the car. Most everyone our age has been in a “first date” situation. This situation is inevitable awkward and typically ends with one or both people wander how the other person felt about the date and if the new relationship will continue. We, as the audience, feel happiness and relief for the man when he hears that his date had a great time and seems to show that she likes his company. Chevrolet does a very good job of connecting to the audience which makes the car seem more appealing to the audience.

For me, there is rarely a commercial that I feel a connection to. So watching this commercial not once but twice during the big game really made me excited. I even looked up the Chevy Cruze on the internet to see what it was like (and to look to see if there were any other cute commercials for it). Overall, I was very impressed with Chevrolet for putting out such an adorable commercial.