Rhetoric of Victoria's secret

Some well-known advertisements that appear often on T.V are the Victoria’s Secret Ads. The people who make these Ads use a variety of methods to persuade their audience to purchase their products. They use rhetoric or persuasion to convince the viewers of the ads to purchase their products. The first and most obvious tool the advertisers use would be the models who wear the merchandise. The models are visibly fit and beautiful and they make any and all of the clothes and merchandise look good. This can advertise to both women and men. Women see the models and think “that would look good on me”, men see the models and think “that would look good on my girlfriend/wife”. However the models beauty is not the advertisers’ only tool. They also use a variety of ethnicities in models to advertise to a larger audience, an audience of almost any ethnicity. Another tool the advertisers of Victoria’s secret use is a lot of color. In the photo above the models are each sporting a different color of intimate wear. In almost all of the ads and commercials there are a lot of colorful and feministic supporting objects. For example, a commercial could have a model sporting a nightgown holding a soft teddy bear with a paint splattered wall in the background. Another commercial could have a model in intimate wear throwing feathers and colorful glitter in the air. The extra color use and feministic supporting objects aid in convincing the audience that the merchandise is appealing. It makes the commercials stand out from the others and they definitely catch the viewer’s attention. Victoria’s secret advertisers also make a point to make the models look extremely happy and pleased in the ads. The models almost always have a smile on their faces and this appeals to viewers making them think the products are even more appealing. To be honest though I think that the biggest tool in the ads is clearly the level of sex appeal. The models are clearly attractive and the merchandise is usually intimate wear so it makes the ads particularly appealing to men. Although the products are for women, men are more likely to be persuaded to purchase the products in the ads. A downfall of the ads could be that using such attractive models could persuade women out of buying the products, because they may think they could not look as good as the nearly perfect models in the clothes. Then again however, the ads could persuade women to buy the merchandise if the women think the merchandise will make them look good or attractive just like the models.
The point of the Victoria’s secret ads are to convince men and women to buy the merchandise for women. There is clearly a level of sex appeal in the ads which often works considering the products being advertised: intimate wear, swimwear, nightwear, etc. The use of color and colorful objects, attractive models, feministic supporting objects, and happy expressions all aid in convincing viewers that they should buy Victoria’s secret merchandise.